A Social and Creative Approach for Arcane. For the release of Riot Games' animated series Arcane, we created a social campaign to make the fandom dive deeper into the lore of League of Legends and create an immersive experience for fans to engage and make the most of this Emmy award-winning show that went to #1 in 51 countries.

Through social listening, we leveraged insights from fan conversations online, we developed a data-driven, community-informed strategy and creative approach to draw our audience even deeper into the world of Arcane. That's how we were able to hack trends, stay hyper-current, live tweet and live react with our audience and drive conversations and user-generated content with lightning speed.