We changed the perception of oats forever with bold, scroll-stopping social content for the ready-to-eat, ready-for-anything oats at MUSH.

MUSH asked us to transform their social with a strategy and creative approach that could show off their benefits (all-natural, gluten-free, dairy-free etc.) without falling into the perfectionism pit with the rest of their competitors. We realized they needed to break free (and break up) with the idea that oats must be bland, boring and beige.

Our social strategy and creative approach positioned MUSH as a space for real people with real lives who want to make good choices but don't want to wake up at 5AM. MUSH's social content became a space for fit-spiration and cheeky entertainment. Across owned and paid media, we created buzzy, memorable, did-they-really-just-do-that??? content to remind our followers that if oats can be sexy, they can do anything.